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Leading Delhi-based newspaper Hindustan Times on Thursday launched its Mumbai edition. Whatever we cover from politics to people, from world development to local news and from economic to entertainment, we will do it with style, depth and class," Editor and Director, Vir Sanghvi said in its front page editorial.
Delhi's largest selling and most read paper is targeting the 'top-end, discerning' reader in Mumbai. It hopes, say reports to hit a circulation of 2 lakh in a year.That is a good target. It is just under half of leader The Times of India's (TOI) Mumbai circulation. It is also the number at which advertisers will pick up any alternative to TOI. Reports say HT has already sewn up a large part of the number through a subscription drive started three months ago. Against the Rs 4 that TOI Mumbai sells for, HT's Mumbai edition is priced at Rs 2.50. Its card rate for advertisement space is Rs 500 per sq cm, against Rs 1,570-1,700 for TOI and Rs 800 (colour) for DNA. The last is a daily from the Zee-Bhaskar combine scheduled for launch on 30 July.